# **From Ayurveda to Ashwagandha Gummies: The Gentrification of Indian Wellness by Delhi Boys with Podcasts**
Once upon a time, your grandmother boiled ashwagandha in milk and forced it down your throat while you cried about the taste. Today, the same herb is sold to you in a neon-colored bottle by a man in an overpriced kurta who has a wellness podcast and thinks turmeric is his personal TED Talk. Welcome to the **health and wellness industry**, where ancient Indian wisdom is not just repackaged—it's shrink‑wrapped, sugar‑coated, and delivered in a subscription box for ₹1,499/month. Namaste, but make it ✨ VC-funded ✨. --- ## The Ashwagandha Glow-Up Nobody Asked For** Ashwagandha used to taste like regret and discipline. Now? It's a mango-flavored gummy, "clinically studied," and endorsed by a man who looks like he hasn't had a single bad bowel movement since 2019. * **Old Ayurveda:** Take it seasonally, according to your dosha, in a ritual of balance. * **New Wellness:** Take two gummies before bed, preferably while doomscrolling, and post a story saying *“self-care mod...